Deeply understand user needs. Craft holistic experiences. Inspire new thinking with impactful stories.
Research. Design. Storytelling.
RESEARCH
RESEARCH PROCESS
I thrive in the field. I am energized by the people I meet and all the stories and experiences I collect. My research starts with crafting the right research approach, developing the proper interview activities, recruiting the right mix of participants, and prepping tools and logistics for successful field work.
RESEARCH METHODS
Ethnography
Fly-on-the-Wall Observations
In-depth Interviews
Cultural Probe Kits
Analogous Research
Remote Research
Empathy Exercises
Literature Review
DESIGN
design process
Make, test, repeat. I use this iterative design process to develop tools, technologies, spaces, and processes to tackle design challenges. My designs are rooted in user research; they address people's unmet needs and fit into users' everyday lives.
DESIGN METHODS
Low to Medium-Fidelity Prototypes
Service Prototypes
Simulations
Rapid Experiments
Rough Wireframes
User Testing
STORYTELLING
Storytelling process
I evoke emotions. I probe for personal stories and listen for insightful quotes. I edit and curate large amounts of content into elegant, impactful stories. I bring to life people's experiences and voices to build empathy and inspire positive change.
STORYTELLING METHODS
Video and Audio
Presentations
Immersion Exhibits
Enactments
Storyboards
Post-Cards from the Field
Printed Materials