Background
A two-year design project to make physical activity fun, simple, and achievable for Kaiser Permanente patients. We became experts in behavior change design, we co-created solutions with patients and providers, and we built solutions that were tested in live clinic environments.
process
RESEARCH
We grounded ourselves in behavior change theory and qualitative research. We completed a behavior change bootcamp course with Dr. BJ Fogg to make sure we were designing smartly. We strategically met with patients who were very active and many who were inactive to learn about environmental and social factors that affect activity levels. We spent time in clinics with our staff and providers to learn about their current mindset and interventions.
DESIGN
We developed and facilitated three “Deep Dive” design sessions that brought together patients, staff and providers, and subject matter experts to co-design solutions with us. We then took the most popular and promising ideas and further refined them into working prototypes.
TEST
Over a span of four months, we iteratively designed and tested over 13 ideas with patients and providers during clinic visits. These prototypes covered digital solutions, physical tools, workflows and processes, space designs, and service designs.
After much refinement, we ended up with a suite of minimally viable products. This included a beta site for physical activity resources, a new workflow with an electronic medical record integration, and clinic posters featuring providers and staff. We trained two clinics on these solutions and let this pilot run for six months. We occasionally checked-in and regularly gathered metrics. Some ideas were home runs and spread to other clinics, but others eventually fizzled out.
